Although cryotherapy has been around since the 1970s, it has only recently been brought to mainstream attention in the U.S. Part of this is due to the association of the three-minute, below freezing process with major athletes and celebrities. According to Inside Edition, cryotherapy is the “newest celebrity health craze” (June 2015). The therapy is perhaps most closely associated with superstar athletes Cristiano Ronaldo (who reportedly has one in his home) and LeBron James; both who use cryotherapy as an integral part of their recovery. However, many celebrities have dipped into the freezing chamber. Derek Hough, Christina Aguilera, Mandy Moore, Bobbi Brown, Daniel Craig, Lindsay Lohan (check out her Instagram, lindsaylohan, to see videos!), Demi Moore and Alicia Keys are some of the noteworthy celebs who reportedly enjoy life at 200 below. Cryotherapy was also featured on The Real Housewives of Beverly Hills when Lisa Vanderpump tried the treatment in front of cameras.
Cryotherapy is also making its way into the daily recovery process of major sport teams. Professional organizations who offer cryotherapy to their athletes include the Kansas City Royals, Denver Nuggets, Dallas Mavericks, Los Angeles Lakers, Phoenix Suns, Portland Trail Blazers, Cleveland Cavaliers, Minnesota Timberwolves, New York Knicks, San Antonio Spurs, Houston Rockets, Dallas Cowboys and Toronto Raptors.
While cryotherapy has been around for almost five decades, it remained popular in Japan (where it was created) and around Europe, before coming to the States. Even today, however, most of the facilities are in California and other parts of the west coast. Part of CryoCentral’s mission is to build up the popularity of the treatment in the east coast. As of now, there are only a few places where cryotherapy is offered in the tristate area. So if you want to experience the latest buzz of professional athletes and celebrities, come on over to CryoCentral, one of the only NY/NJ recovery centers to offer whole body cryotherapy.